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Variable costs: if you pay a modest 10USD per review, every article will cost you at least 20USD or 30USD to produce. Additionally, you may want to pay editors as well (why would they work for free if the reviewers get payed?). This sounds like peanuts, but it adds up since you are paying this upfront and for every submitted (not only accepted) article, and even for the ones that get viewed less than a 100 times in their lifetime. One journal that I am in the Editorial Board for accepts about 20% of submissions, so your unit costs of an accepted article may be in the range of 100USD or more. Another aspect that may be held against your journal is that your journal has somewhat unfortunate incentives: it is better for you to accept than to reject (given that rejected articles incur costs but never lead to revenue), and it is even better to accept highly controversial (but wrong) articles that get viewed a lot. Even if your journal never gives in to these temptations, I foresee that there will be a certain level of mistrust hanging over the scientific trustworthiness of your journal.

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